Communicating Nature
How We Create and Understand Environmental Messages
368 pages
|
6 x 9
A broader and more comprehensive understanding of how we communicate with each other about the natural world and our relationship to it is essential to solving environmental problems. How do individuals develop beliefs and ideologies about the environment? How do we express those beliefs through communication? How are we influenced by the messages of pop culture and social institutions? And how does all this communication become part of the larger social fabric of what we know as "the environment"?
Communicating Nature explores and explains the multiple levels of everyday communication that come together to form our perceptions of the natural world. Author Julia Corbett considers all levels of communication, from communication at the individual level, to environmental messages transmitted by popular culture, to communication generated by social institutions including political and regulatory agencies, business and corporations, media outlets, and educational organizations.
The book offers a fresh and engaging introductory look at a topic of broad interest, and is an important work for students of the environment, activists and environmental professionals interested in understanding the cultural context of human-nature interactions.
Communicating Nature explores and explains the multiple levels of everyday communication that come together to form our perceptions of the natural world. Author Julia Corbett considers all levels of communication, from communication at the individual level, to environmental messages transmitted by popular culture, to communication generated by social institutions including political and regulatory agencies, business and corporations, media outlets, and educational organizations.
The book offers a fresh and engaging introductory look at a topic of broad interest, and is an important work for students of the environment, activists and environmental professionals interested in understanding the cultural context of human-nature interactions.
"Corbett gives practical advice in this text for her students in environmental studies ... The author explores attitudes toward the environment from lawn care at home to ecotourism. Valuable for graduate and undergraduate students as well as the lay public and organizations concerned with the environment. Summing Up: Recommended."
"For those involved with the communication of nature, this is an important book. No matter where your particular point of view fits into the spectrum of environmental ideology, understanding how your beliefs were formed and how they color your views of the natural world is important."
John D. Owens, Science Books & FilmsTable of Contents
Introduction
Chapter 1: The Formation of Environmental Beliefs
Chapter 2: A Spectrum of Environmental Ideologies
Chapter 3: The Links Between Environmental Attitude and Behavior
Chapter 4: Work and Consumer Culture
Chapter 5: Leisure in Nature as Commodity and Entertainment
Chapter 6: Faint Green: Advertising and the Natural World
Chapter 7: Communicating the Meaning of Animals
Chapter 8: News Media
Chapter 9: Battle for Spin: The Public Relations Industry
Chapter 10: Communication and Social Change
Introduction
Chapter 1: The Formation of Environmental Beliefs
Chapter 2: A Spectrum of Environmental Ideologies
Chapter 3: The Links Between Environmental Attitude and Behavior
Chapter 4: Work and Consumer Culture
Chapter 5: Leisure in Nature as Commodity and Entertainment
Chapter 6: Faint Green: Advertising and the Natural World
Chapter 7: Communicating the Meaning of Animals
Chapter 8: News Media
Chapter 9: Battle for Spin: The Public Relations Industry
Chapter 10: Communication and Social Change
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