3/12/12 | The Chronicle Reviews Marketing for Scientists
The Chronicle of Higher Education praised Marc Kuchner and Marketing for Scientists in a recent ProfHacker blog.
“A book that understands both the mechanics of marketing and the nuances of the crazy but wonderful world of science, a world that is populated by people, not just data. Kuchner successfully gives a plethora of recommendations that are both accurate and contextual for a scientist’s work…ProfHacker readers should buy this book.”
